Innovation in the Age of AI: Balancing Automation and Human Creativity

About DIFT

The Digital Innovation and Financial Technology Conference

    The Digital Innovation and Financial Technology Conference (DIFT) is an esteemed annual event organized by the International College of Digital Innovation (ICDI), Chiang Mai University. This conference serves as a dynamic platform for policy makers, researchers, and industry leaders to discuss cutting-edge advancements and challenges in digital innovation and financial technology.

    At DIFT, we aim to foster knowledge exchange and collaboration among experts from academia, industries, research institutions, R&D enterprises, and governmental organizations. Our conference provides an opportunity to:

  • Present and publish groundbreaking research in digital innovation and financial technology.
  • Engage in thought-provoking discussions on emerging trends, policies, and applications.
  • Network with leading professionals and organizations driving technological and financial advancements.
  • Explore innovative solutions that shape the future of digital entrepreneurship, fintech, and policy-making.

    With a diverse lineup of keynote speakers, panel discussions, and paper presentations, DIFT is the ideal venue for exchanging ideas, building partnerships, and staying at the forefront of digital transformation and financial technology evolution.

Important Date

Friday, 2nd May 2025 Abstract Submission Deadline

Friday, 9th May 2025 Full Paper Submission Deadline

26th May 2025 Acceptance Notification & Schedule Announcement

Saturday, 7th June 2025Conference Day

Monday, 30th June 2025Proceeding Published

Keynote Speaker

virtual background

SCHEDULE

Registration

Opening Ceremony

Keynote Lecture: Veerakit Ussamarn

"AI Adoption Journey:SCBX's Strategy for AI Innovation and Business Impact through AI Use Cases"

Break


Contributed Talk Break Room No. 1 (ICB 1102) [Zoom ID: 872 909 2671, Passcode: 2671]

Chinese Sports Major College Students’ Purchase Intention Toward Personalized AI Sm art Devices: An SOR Model Approach

by Jingxian Chen

Live streaming sales on consumer decision-making Behavior based on the AISAS Model

by LINGYI WANG

Expectation Confirmation Model for Consumer Satisfaction and Continuance Intention: A Case Study of Hema Fresh

by Guiying Lyu

Understanding the Key Drivers in Using Mobile Payment (M-Payment) Among Generation Z Consumers in Daily Consumption Scenarios

by Quanjin Xiang

Lunch

AirAccount: A Semi-Custody& Never Lost Crypto Account Based on TEE and SDSS

by Huifeng Jiao

A portfolio optimization model for return trend rate and risk trend rate based on machine learning

by Zhuchunman

Pathways to Decarbonizing Thailand’s Power System with Renewables and Flexibility Solutions

by Muhammad Ilyas

Intelligent Barter Platform: Enhancing Matching and Optimizing Item Exchange Efficiency with Enterprise AI and Blockchain

by Jianlei Qian

Break

Reward Announcement

Closing Ceremony


Contributed Talk Break Room No. 2 (ICB1211) [Zoom ID: 872 909 2671, Passcode: 2671]

The Potential for Bike-Sharing Expansion in Thailand

by Natchanon Chaitip

Cross-Border Carbon Accounting: Examining GHG Protocol Implementation in Japanese Manufacturing and Its Impact on Thai Supply Chains

by Preyamin Kannaphan

The Impact of Digital Financial Inclusion on Regional Economic Growth in China

by Yanjie Chen

The Impact of BIM Technology on Cost Management in Construction Engineering Projects

by Fan Jingmiao

Lunch

Entry Strategy for Thai Vitamin C Beverages to China through Cross-Border E-Commerce

by Xiao Tan

Higher Intellectual Risk-Taking, Greater Acceptance of GAI? Examining the adoption of GAI by integrating UTAUT Among Higher Education Students

by Tianjing Xin

Intangible Cultural Heritage Meets Modern Marketing: A Case Study of the Beauty Brand Florasis Comparative Study of Hybridization Centrality and Traditional Metrics

by Qingxia Zhao

The Impact of Personalized Recommendations on Tourism Platforms on Tourists' Behavioural Intentions

by Hongmei Duan

Proceeding

Abstracts Book

Download

Template

Previous DIFT

Gallery

Contact

Address

International College of Digital Innovation, CMU 239 Nimmanhaemin Road, Suthep, Muang, Chiang Mai, Thailand, 50200

Email Us

dift2025@icdi.cmu.ac.th